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Recent Posts

  • Many software companies still rely on outdated sales funnels, heavily focusing on the top-of-the-funnel (TOFU)—blasting mass emails, running generic ads, and hoping something sticks. 
  • Case Study: How We Helped a Client Attract Microsoft as a Lead 
  • Are you wasting time and resources on lead generation that doesn’t deliver?
  • Are you committing these lead generation mistakes? 
  • Legal Due Diligence : Guidebook for Startup Investors
better way of doing lean marketing

Many software companies still rely on outdated sales funnels, heavily focusing on the top-of-the-funnel (TOFU)—blasting mass emails, running generic ads, and hoping something sticks. 

Categories:UncategorizedUpdated on: October 11, 2024October 11, 2024 Priyanka

But here’s the problem: these methods often bring in low-quality leads. Why? Because they’re designed to capture as many people as possible, without addressing the buyer’s specific …

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Microsoft case study lean marketing

Case Study: How We Helped a Client Attract Microsoft as a Lead 

Categories:UncategorizedUpdated on: October 10, 2024October 10, 2024 Priyanka

Attracting big-name clients like Microsoft may seem like a distant goal for many software companies—but with the right approach, it’s more achievable than you think. Using a …

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lean marketing

Are you wasting time and resources on lead generation that doesn’t deliver?

Categories:UncategorizedUpdated on: October 9, 2024October 9, 2024 Priyanka

That’s exactly what I saw when I first started working with software companies. They were pouring time, money, and effort into mass emails, random LinkedIn …

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Lead Generation Mistake

Are you committing these lead generation mistakes? 

Categories:UncategorizedUpdated on: October 9, 2024October 8, 2024 Priyanka

Lead generation is the lifeblood of any software company, but many leaders are unknowingly making mistakes that kill their chances of success. Here are the 3 …

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Legal Due Diligence : Guidebook for Startup Investors

Categories:Legal Due DiligenceUncategorizedUpdated on: August 17, 2023August 17, 2023 Kapil Bhutkar

Startup legal due diligence is a critical step for investors looking to make informed decisions before investing in a startup. Thoroughly assessing a startup’s legal …

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Building an Enterprise Sales Strategy: Tips From Experts

Categories:Lead GenerationUpdated on: February 23, 2023February 23, 2023 Kapil Bhutkar

As an expert marketing strategist at a technology enterprise software company, I have seen first-hand the importance of having a well-defined sales strategy to grow …

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How to Increase Revenue for IT Software Development Company by expanding your Target Market?

Categories:Lead GenerationFebruary 22, 2023February 22, 2023 Kapil Bhutkar

Expanding your target markets is a strategy for increasing revenue that involves exploring new markets or industries where your software can provide value. The goal …

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How to get global clients for Software Development Companies in India?

Categories:Lead GenerationUpdated on: February 22, 2023February 21, 2023 Kapil Bhutkar

Are you a software company looking to generate highly qualified leads through Account Based Marketing (ABM)? Here’s a step-by-step strategy to help you get started: …

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The IFOO Delivery Quadrant for Successful SEO Businesses

Categories:Offshore Delivery CenterUpdated on: July 14, 2022January 17, 2019 Kapil Bhutkar

The success mantra for a great business is always hidden behind the curtains of one important function of a business – The Delivery Model.In this …

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7 ways an ODC ensures your Data Security

Categories:Offshore Delivery CenterUpdated on: July 14, 2022January 10, 2019 Kapil Bhutkar

Thanks to the mess, the largest social media Facebook, created by breaching their users’ trust, today people are more aware of their privacy and data …

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