ESBI for SEO consultant

In this article will be learning about how to use the famous ESBI framework for your SEO Business.ESBI framework is given by the famous renowned author Robert Kiyosaki in his Rich Dad Poor Dad book.

What is ESBI?

E – Employee

This is the most common quadrant, as everybody knows it. where you have a job, that means you are working for somebody else. On that job, you trade your time and skills for money and for certain fixed hours.

S – Self-employed

When you got tired of working for other people and you realized that How can I use my time and skills for creating money for myself. Then you jumped to self-employed quadrant. Now you have employed yourself.

B – Business Owner

When you start to notice that all your time is wasted doing administrative work, rather than converting client then you start a business, that means you are in the third quadrant. You can hire experienced people who can work for you and helps you grow your business and bring more money.

I – Investor

In this Quadrant, you will not work for money, money works for you. I hope you have heard about Warren Buffet. He is the best example of this quadrant. People use their money and invest in the most successful business to make more money.

Now the biggest question is where are you now as per the ESBI framework?

Where are you now?

As an SEO consultant, you are in the second quadrant, that is self-employed, Which is good than being an employee of others. By being a self-employed you feel independent, You have more authority and You earn money for all your effort and credits too. There is nobody to take share from your hard earned money. That feels too good right?

But, the biggest disadvantage of being self-employed is everything depends on you. If you are sick then your business is sick. Quitting a job and starting a business is a good idea but the problem is you are still an employee of yourself. How?

In the first quadrant you were working for other people and now you are working for yourself. Let me know how it feels to be Boss and do all the day to day work. It sucks right?. More challenge starts when you want to deliver more projects in less time and there is no one to help you. That means it is a time you should move to the third quadrant.

How to move to B ( Business owner)

Simple. Act as a Business Owner, Think like a Business owner.

Here your role is to build a business. Where you hire smart professionals who can work for you and helps you to grow your business. Professionals create money for you by delivering the results you promised to your clients and supports your clients when you are sick or on vacation. The biggest advantage of being a business owner is that money doesn’t stop coming to you when you stop working!. Why? You have a team. Have you heard of 80/20 principle?

What does 80/20 principle say?

It is a simple law. It says get 80% result in 20% efforts. It a secret of most successful business.

How they are using it? Well, they are hiring people who can take their 80% business work and this saves their time, money and energy to convert more client rather than spending their valuable time doing their business administrative work.

How can you start?

Hire professional assistants who can handle all your administrative work and work as your back office. In simple term hire an experienced team which delivers work for you. By doing that you can save all your time, energy and money to create a working business system which results in financial benefits.

At Cybridge, we help you to hire team on your demand and you can manage your team from your place without worrying about payroll, office space, transportation, infrastructure etc and your work is to meet new clients and convert them as your customers.!

Power of 80-20 principle for building Profitable SEO Business

80/20 rule is also known as the Pareto Principle. The rule says 20% of right effort brings 80% of results. It was named after its founder Vilfredo Pareto.

Now you know the rule. So how to use it for growing your SEO Consultancy Business.

When we say businesses, 1% of the top list knows that Business is about people and how to keep and motivate them is the first things to learn. Let’s drill down who are those people who can raise and bring down your business are

  • Your Customers
  • You

1.Your Customers

Do you know the top 20% of your customers bring 80% of your business revenue? If that is the case then what you should do?. Then where to apply this 80/20 rule in your business.

  • Revenue
    Focus on those clients who are more aligned with your business goals and who values your efforts and time by paying the money without annoying you. Take their feedback, ask them right questions which helps you to find out the loopholes in your business. Communicate with them and ask them what they want in your service/product which can bring 80% results for them. Once you know who to cater and now go out build the relationship with those top 20% customers.
  • Sales
    In sales, most of you do this mistake and what is that?. You run behind New customers so much that you forget about your existing customers.I am not saying that you should not go for new customers. My point is you have paying customers and you know more about them than new a new customer and one more important thing is they know you. Right?. So my question to you is what you can upsell those existing customers?. Here the rule comes 80% of existing customers can convert more by putting your 20% effort. But if you go behind the new customer it takes more efforts.

2. You

How can you bring 80% by giving your 20%?. Well, there are a lot of things you can do to improve your business. Let discuss a few important things.

  • Switch from self-employed to Business Owner
    Well, do you know about ESBI framework? If you want to know how to use ESBI framework for your business then we have a full article on that. As a self-employed most time of your day is busy with doing less important work because of that it takes a lot of time to convert clients for your business. Since everything depends on you it makes hard to complete the projects on time, do follow-ups, send invoices, send the reminders for clients about payments etc. Just by switching to ESBI 3rd quadrant, you are free to meet new clients and rest other work is taken by your team. This is the easiest way most top business use to expand their business in no time.
  • Learn 20% Top Qualities of successful business owner
    Have you ever made a list of qualities which can bring 80% results for your business?. Not right?. This is the right time to do so. Make a list of top 3 or 5 qualities which you can bring in yourself in less time.

If you ask me what are those top qualities which can make a great impact on your business, I would say.

  1. Self Discipline
  2. Delegation
  3. Educating oneself

Besides this, I would tell you to go through different articles to find out the qualities you can learn. I would recommend reading this article 5 Qualities Of Successful Entrepreneurs by Brian Tracy.

Hire a team

In hiring a team this rule can also apply. Hire team players who can take your 80% of the task from your list, so that you can focus on 20%. As per ESBI third quadrant here smart business owners hire the smart experienced professional who works for them and grow their business without their much involvement.

At Cybridge, we help you to expand and grow your business without taking much pain of it. We take care from hiring to providing infrastructure where your team can sit and do you work peacefully. Learn more about us here.